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A Scholarship Story: Darlene Bois

We are proud to publish the last of four blog posts from The Opportunities Project’s 2011 career coaching scholarship recipients. Meet Darlene Bois, a public relations professional, Toastmasters extraordinaire, and career changer.

Darlene won a scholarship I gave away for my one year anniversary and she chose The Social Proof package. Here is her story about what she learned through our time together.

– Tracy

PS: Want to apply for a 2012 scholarship? Look for the info at the end of the post. 


Moving To The Beat of Social Media Drums With A Purpose

Do you have profiles on Facebook, LinkedIn, and Twitter? Well, I was not plugged in for a longtime because I did not think that I needed to be.  Guess What? I finally gave in and created a Facebook account but I kept it for a very short period of time because I was not prepared for the content on the walls of those who wanted to “friend me”.

Reluctantly, I decided to have a LinkedIn account after attending yet another seminar where the presenter mentioned that everyone should get on board or get left behind. I felt comfortable with LinkedIn because it was a platform for professionals.

Would you believe that I had a bare minimum basics profile for one year on LinkedIn? Once again after attending another seminar, I learned to get more from my LinkedIn profile and added more dimensions to it. Unfortunately, I was still only scratching the surface.

Little did I know but help was around the corner.  I was referred to Tracy Brisson who helped me navigate the Social Media superhighway.  Before we delved into the social media, she took the time to ask about my career status and goals which include pursuing a career in public relations.  She even looked at my LinkedIn profile and gave me valuable tips to revamp it for branding purposes. Now, I use social media more purposefully and strategically in order to stay connected and share ideas.

Since training, I keep track of my LinkedIn account regularly, I tweet intermittently, and I even have a Hootsuite account. If you are not familiar with any of these social media platforms, do not be alarmed. It really is not as daunting as it seems once you have a road map that contains all the landmarks that you need to pass on the way to your ultimate destination.

Overall, I have expanded my networking capabilities as well as gained meaningful insight via my revamped LinkedIn account and the recent Twitter account that I now maintain.

If I can navigate the social media superhighway, so can you!

 


Inspired by Darlene? Apply for our Second Annual Scholarship Contest by Monday, September 3, 2012 (Labor Day). 

The Opportunities Project Second Annual Scholarship Contest

Careers 101: Tweet Your Way to Success

Hopefully you received our invite to the #YPNYC Young Professional Tweetup we’re co-hosting with Julia Moon of Job vs. Career next Tuesday, October 18th. (If not, you should sign up for our mailing list). If you’ve been following my activities at all over the last year, you know I love Tweetups! I think they are a perfect example of harnessing the impact of social media to create and improve real-life relationships.

Join our Tweetup on 10.18

While there will be a number of people at the #YNPNYC Tweetup who are serious Twitter users, many will be new and slightly older than the typical “young professional” age bracket so don’t be intimidated if you’re unsure about coming. I’ll be there to not only help facilitate, but provide career coaching tips on maximizing Twitter for anyone who wants them. Here are some quick pieces of advice I have to get started on your own.

Tip 1- Follow: One of the best aspects of Twitter is that you can get access to experts and content for free. Lots of bloggers have created lists of people they recommend following on Twitter in various industries- search for them on Google and then start following. I have been featured on a few and my favorite has been YouTern’s The 50 Twitter Accounts Job Seekers Must Follow. I met the YouTern team on Twitter about a year ago through a few RTs (see Tip 2) and now- even though we live on opposite coasts- I’ve had coffee and meals with CEO Mark Babbitt three times and consider him a trusted colleague and advisor. Twitter is a great introduction to people you might never meet otherwise.

Tip 2- Engage: There are many ways to engage with people in Twitter. The easiest is to retweet (RT) something someone else wrote to your followers. Sharing is a great way to say thank you and start a conversation. You can also reply to people’s questions or just send someone a public tweet whether or not they follow you back. Every night, I look through my Twitter feed for people who found jobs or had other huge wins so I can send them a congratulations tweet, even if I don’t know them beyond 1 or 2 brief interactions. Compassion rocks. I met young professional and music industry guru Cate Louie on Twitter well over a year ago when we shared some tweets about job searching and organization. About 6 months ago, I had a really bad day (prob worst of all of 2011) and made a cryptic tweet about it. After following me for some time, Cate knew I loved Glee and tweeted me a link to a video from the show with a smile. A month later, I got to meet her at a conference by chance and we hugged. It’s one of my favorite Twitter moments.

Tip 3- Socialize: Socialize is a little different than engaging in that it means talking with others in a community setting, like at a Twitter chat. There are Twitter chats about all sorts of topics. One of my lessons in the free summer e-Course I offered this summer talked about how important it is to include Twitter chats in your career management plan. Feel free to read that stand-alone lesson for tips on participating in Twitter chats. For our Tweetup, we’ll be using the #YPNYC hashtag to create our own community. Everyone is free to use it, including those who won’t be at the Tweetup.

Finally, here are five of my favorite articles about Twitter I’ve collected over the last year that can help you get started.

– How 3 Tiny Tweets Got My First BIG Client

– Mind Your Business: Why You’re a Fool if You Don’t Use Twitter

– 4 Twitter Tips for College Students Seeking a Career (good for all ages, really)

– Twitter: 15 Ways to Stay Interesting

– Using Twitter for Work 

Look forward to speaking with you on Twitter and possibly at our event on the 18th!

What I Did To Hire My Team

This week, I’m running a blog series on how I hired an 11 person team. While most of my blogging has been about my perspectives on careers and recruitment, this is about my actual experience as a hiring manager.

Yesterday I talked about where I first met the people I considered for my team. Some relationships went back to 2004, and really 1994 if you consider the college mentor who referred me one team member. So besides meeting lots of people and remembering them, what did I do to put this team together? Let’s discuss three points.

Relationships: This is probably obvious based on yesterday’s post, but I make it a point to keep up with people, even if it’s in impersonal ways sometimes, and know what they’re up to professionally. Even before I anticipated landing a contract where I would need so much support, I also intentionally spent time cultivating new relationships with people who I could see partnering with some day. I still do.

Here is my most important point I’d like to make about relationships. Never Eat Alone is a fantastic book that I often recommend, but despite what relationship gurus say, it’s impossible to have value-added relationships with hundreds of people and be a productive human being. Instead, be okay creating ways to check in with people in quick ways even if it’s not the way you exactly want. Perfect can be the enemy of the good. And speaking of keeping up with people, let’s talk about…

Social Media: In yesterday’s post, you saw lots of mentions of social media. I used Twitter to meet and get to know new people, I used LinkedIn to actively recruit first degree connections, and I used Facebook to engage my second degree “weak ties” by asking closer friends and co-workers for recommendations. Before social media, it would have been so much harder to keep up with people and access such a large network. I actually believe it would be impossible.. So for everyone who says social media can’t help you recruit or establish relationships- you just don’t know how to use it. That’s okay, but you have to learn now.

I will also say this on the content curation, creation and promotion aspects of social media… it helped me with this project, too. For the people I hired who I didn’t have strong relationships with, they were able to know more about me and what I had to offer based on content I’d shared on the internet. They saw my legitimacy in my new endeavor and made them more willing to work with me and listen to…

Recruiting with Maslow's Hierarchy of NeedsThe Pitch: Tomorrow I’ll talk more about the selection process on my end, but once I decided that these were the people I wanted to hire, I had to convince them to work with this project. My recruiting strategy borrows a lot from Maslow’s hierarchy of needs, not only for my recruiting for business, but when I develop a full-scale recruiting solution for a client. Too many organizations focus on the lower parts of the pyramid- compensation, security, a team to work with. Those are important, but when I talked about the work to prospects during the meeting process, I talked about how they could make a difference, structure their work, and  learn new skills- the self-actualization aspects of work.  And I kept that promise anyway I could that didn’t interfere with the client’s needs.

Image courtesy of BetterWorks.com.

More on why I hired the team tomorrow.

You CAN Network Yourself to a Job Online

I am getting excited for tomorrow’s free webinar that I am doing with YouTern called Balance: The Social Networking Job Search – Build, Engage, Find. In this webinar, I’m going to review tips and strategies for building your social credibility, engaging in new communities, and putting it altogether to help you in find new professional opportunities. I’ll also have some successful case studies on how companies and candidates have matched on Twitter and LinkedIn.

Webinar_banner_400

If you listen to the mainstream media, you would think that every young adult is using social media tools to broadcast their life and find jobs. The more I coach, the more I realize that is definitely not true. In fact, I’ve recently participated in a discussion on the About.Com Job Search Group on LinkedIn about social media with some deeply skeptical Generation Y job seekers. I’m hoping my webinar can  convince people that if they use it right, social media can make amazing things happen. We’re going into depth on May 10th, but here are three things to keep in mind that might help convince you that social networking is something you should add to your career management and job search toolbox.

1.You create and direct your own story. Seth Godin talks about how we give up our personal power through constant self-sabotage, that it’s easier to not get involved or take charge of our own brand than potentially fail at it. When you take that stance, you also forego any opportunities that would come from putting yourself out there and engaging with new communities. By creating and building your own social credibility based on your value, you end up with more choices. I recently hired a business development consultant, Alisha Miranda, through social media. She consistently put herself out there through Twitter, LinkedIn, and multiple blogs which opened her up to opportunities like mine. You can do the same.

2. You increase your chances of meeting like-minded people who can help you. One of the greatest gifts I’ve found through social media is the ability to connect with people who I never would have in New York City through in-person networking. All of the people I have met are tremendously talented and mission-driven about changing career trajectories for Americans. In fact, I met Mark Babbitt, Jennie Mustafa-Julock, and Brett Kunsch, the other team members involved in the webinar, through Twitter, LinkedIn, and Brazen Careerist, respectively. As a team, we’re now creating professional opportunities for each other to make the change we want in the world.

3. You enhance all aspects of your professional life. Networking online is one aspect of a bigger strategy to build better relationships and expand your network even further. Last month, I wrote a blog post on how I used online networking to help me land a plum leadership spot at a conference. Many people can’t get into social networking because they can’t see beyond exchanging a few tweets or emails with people over a month or so. Of course that isn’t going to lead anywhere! It’s about seeing past those tweets and having the imagination to think about how it will take you somewhere great.

Have I convinced you? Register today for the webinar on Wednesday, May 11 at 8PM E.T. so we can talk more!

PS: Please note that this webinar is not for people who are trying to learn how to use Twitter or LinkedIn for the first time, but for job seekers who are already using the tools. If you’d like the basics on Twitter, LinkedIn, and blogging, check out the free presentations that are available on my website. If you review those before the webinar, you’ll be good to go!

Posted via email from The Opportunities Project Blog

 

AERA 11 Recap: Is Your Educational Organization Agile?

Two weeks ago, I participated in a panel at the 2011 American Educational Research Association (AERA) conference in New Orleans. This was my fourth AERA event and my first as a panelist. AERA is generally a conference I’ve attended because I’ve *had to* go as a doctoral student at New York University. I enjoyed it more this year than I have in the past, but AERA is still not where my personal and professional tribes hang out. I’m okay with that understanding, but it’s still good to step outside your comfort zone to expand your learning opportunities when possible.

My panel discussed research on the direction of teacher preparation. As a panelist, I discussed my role as a gatekeeper and a consumer of teacher applicants based on my work as the Director of Teacher Recruitment at the New York City Department of Education. Basically, my perspective is that different types of certification programs can fight among themselves over theories on how to prepare teachers. All that matters is that new teachers can demonstrate they are ready for the classroom when they meet a recruiter or principal and then deliver on that promise. With a decreasing need for teachers right now, it’s important that colleges don’t lose sight of this.

Here is information on my fellow panelists’ work and my presentation on SlideShare.

Pathways Toward the Future: The Promise of Innovative Teacher Education and Preservice Preparation Programs.

Division K – Teaching and Teacher Education

Chair: Angus Shiva Mungal, New York University – Steinhardt

Presentations

-“Pathways Toward the Future: The Promise of Innovative Teacher Education and Preservice Preparation Programs.” Angus Shiva Mungal, New York University – Steinhardt

-“Reimagining Teacher Preparation: Apprenticing Effective Math and Science Teachers in an Urban Teacher Residency”-  Emily J. Klein, Montclair State University; Monica Taylor, Montclair State University; Cynthia S. Onore, Montclair State University

-“School Districts and Empirical Evidence: The Reflection on and Improvement of Teacher Recruitment, Selection, and Hiring Practices.” Tracy L. Brisson, New York University

-“Establishing a Unique University and School Support Organization Collaborative Urban Teacher Residency Program.” Ron Woo, Hunter College- CUNY

Discussants: James W. Fraser, New York University

While my colleagues were presenting, I took some notes on themes that I found interesting.

– In creating and implementing their teacher residency programs, Ron and Emily have been able to accomplish a tremendous amount through collaboration, but recruitment is still a problem. This interests me as a recruitment professional. Is there something special that must be sold about the benefits of residency programs compared to traditional and alternative certification tracks?

– As part of his dissertation, Angus is interviewing faculty at traditional education schools about their thoughts, feelings, and experiences with alternative certification programs. He is finding some seriously good stuff (didn’t you know that seriously good stuff is an official academic term?). One thing that surprised me is the level of unresolved conflict that these professors feel. They generally think that alternative certification programs have great qualities… and they think alternative certification candidates make great teachers… but they still don’t want these programs around. It makes sense on some levels.

– As the discussant, Dr. Fraser asked me for my thoughts on how we could work better together- employers and preparers. My answer was that it’s about agility. The world is rapidly changing everywhere and schools are no exception. As public schools’ needs change quickly, we need institutions to change just as fast and give us the high quality teachers we need. If the largest percentage of students your college accepted after 2009 are studying to be certified as elementary teachers, you have a problem with your business model. In fact, your programs may be the first casualties once the higher education bubble bursts.

Outside of education implications, there are some career lessons from AERA, too. One, I learned that the panel was conceived when Angus and Emily randomly sat next to each other on a plane in 2010 and discussed how they were both doing research on teacher education. When was the last time you networked with someone when you were traveling, standing in line or something else mundane? Do it next time because things happen!

TweetupSecond, because I knew that I would have trouble meeting people at a large event where I felt like a fish out of water, I engaged on Twitter for the two weeks leading up the conference using the official hashtag #AERA2011. About three of us organized a Tweetup of about ten people at the Sheraton (see pic). On one side, it’s a little bothersome that less than 1% of the conference would be using Twitter. However, it made it intimate and we had real discussions. But here is the real kicker. I have stalked a certain professor at AERA for four years. He wrote a paper that I have marked up, highlighted, and annotated to death because I think it is genius. I’ve never been able to get close enough to talk to him because he’s always surrounded by people. Wouldn’t you know that he was one of the ten people who came to the Tweetup?!? I was able to speak to him for 20 interrupted minutes about my new dissertation concept and get amazing feedback! You’ve heard it from me before and you’ll hear it again. Never. Underestimate. The. Power. Of. Social. Media.

 

Posted via email from The Opportunities Project Blog

 

We’re Participating in the 2011 Social Learning Summit!

I left out some important news yesterday!

I’ll be at the 2011 Social Learning Summit Friday, April 1 to Sunday, April 3 at American University in Washington, DC. It’s a fantastic conference for job seekers, students, educators, and anyone else who wants to expand their network.

I’ll be moderating the “Practice Safe TEXT: Safe Practices for the Social Media Generation” panel on Saturday at the 2011 Social Learning Summit in Washington, DC! You can register for the summit for $10 here.

What questions should I ask the panel? Leave your ideas in the comments.

Posted via email from The Opportunities Project Blog

 

Are We Missing the Point in Education Reform?

It’s been almost a month since New York Social Media Week, but been thinking lately about the Disrupting Education Panel I attended and how it really was the tipping point for me on this change I am going through in my thoughts about education reform. While I thought we were making big improvements in schools in the last decade, I’m starting to think that we’re completely missing the point. Here are some tweets I posted from when I was at the panel:

 

– We have to teach our kids how to mine brilliance on social media.
– Oh my. Panelist just mentioned holding teachers accountable for not using tech and social media

 

In case you don’t take much stock in tweets from the mouths of tech punks, here is an Ashoka Fellow and Brown alum saying the same thing just less direct and more eloquently and not using the term “social media.”

 

 

(Thanks to Timothy Johnson III for sharing the video with me via Twitter.)

 

At one time, I had wanted to do an insightful blog post on the State of the Union and how disappointed I was with Obama’s comments on education, but I got distracted and didn’t know how to express this change I was feeling. But it’s becoming clearer ever day. This Week with Christiane Amanpour intrigued me this weekend, especially a segment on trying to buy American products for your home. A group of ABC journalists went though the products in one typical family’s home and found that except for one vase, everything else was made overseas. When trying to replace the foreign-made products with American versions, the reporters found that there were entire products that aren’t even manufactured in our country anymore. Not a huge surprise, but the point that one of the journalists made that stuck with me was that our country obsesses over the fact that we don’t have workers making plasma televisions in factories here any longer, but we should be collectively focused on how new graduates are doing to design the next best thing after plasma.

 

And then I saw THIS video and was both depressed and slightly inspired.

 

 

(Thanks to my friends at TBEX NYC for posting on their blog.)

I am becoming increasingly despondent about our schools. Some say we know how to fix them, but we just choose not to do so. The current reforms, when they work, give more students access to middle class jobs, but now it looks like those jobs are disappearing faster than working class ones. How long will it take for ed reform to adjust to this new reality? “College for all” does not work. Middle-income jobs in health care and related fields don’t require bachelor degrees so why go into intense debt? Second, our colleges aren’t even teaching people to be creative or innovative (thanks Paul Krugman).

Ed policy is a mess. it’s become so focused on ideology and “who has the power to do what” instead of creating a vision for what habits and skills our K-12 students should be learning EVERY day, and how that ties into what we expect them to do at age 18 or 22 when they’re supposed to be out on their own and changing the world.

The social media thing sticks with me because it just reinforces how behind we are. Instead of trying to lockdown young people’s access to Facebook and Twitter, maybe we could teach students how to use it correctly to communicate and connect with the outside world and learn new things. As crazy it sounds, maybe creating learning standards and making social media an integral tool in K-12 education is where the debate should be.

Thoughts?

Posted via email from The Opportunities Project Blog

Don’t Be This Guy: Bad Social Media Manners

My friends and colleagues know how rabid I am about my undergraduate alma mater and that I take care of my fellow Orange people. Syracuse pride runs in my blood and I love to help students and alumni any way I can.

About five months ago, I met a May 2010 graduate at a networking event and we had a nice conversation. This recent graduate had a lot of bravado, but he told me that his dad is an multi-company entrepreneur and he worked for him, so that attitude made sense to me.

When I got back to my office, I sent this recent grad an email and followed him on Twitter. He never responded and didn’t follow me back. I wasn’t bothered. He wasn’t looking for an entry-level position and didn’t need a career coach, and people are busy. I kept following him on Twitter because some of his articles interested me and he talked about Syracuse basketball. Sometimes I replied or re-tweeted what he wrote. No response, but again, Twitter can be a huge cocktail party and I don’t take it personally when people don’t get back to me. Maybe my replies had no interest to him and that is fair.

But… last week, I saw that I was added to a list called Super Sidekicks. Puzzled, I checked the list to see what this was. This person had added me to this list and the description was “Like loyal sidekicks, these people share my tweets most.”

Huh. A loyal sidekick who you don’t follow and know nothing about. A loyal sidekick who is 13 years your senior, has built a really successful career without the privilege you’ve had and once taught sixth graders who are now older than you. Really now? I can deal with bravado, but  can’t handle obnoxious narcissism. I unfollowed him and sent a reply to take me off the list, but no response. No Orange love for him.

Really, this isn’t that a big deal to me, but I am bringing it up to make a point. It’s probably not a big leap to assume that Mr. Bravado’s issues transcend social media- most online issues are also things people deal with offline. Maybe he should think about this quote from Buddy Cianci, two-time mayor of Providence, RI, when managing his relationships:  “The toe you stepped on yesterday may be connected to the ass you have to kiss today.”

Don’t be this guy.

Posted via email from The Opportunities Project Blog

 

Using LinkedIn InMap Metrics to Assess Your Network

Thanks to everyone who came to last night’s LinkedIn workshop. Everyone learned a lot in the very comfy couches at McAnns- I am sure the Pinot Grigio helped! One of the topics we discussed last night was connections. Here are some thoughts and helpful hints.

Why Your Connections Matter

Here are some important things to think about when reviewing the status of your LinkedIn connections.

First, are you connected to everyone you should be? As job seekers or professionals who want to position yourselves for new opportunities, your network is one of your greatest assets. While you talk with many people outside social media, connecting with them on LinkedIn can add a richness to your professional relationship. You can see what they are working on and what their priorities are, which you would only know if you spoke to that person every day. By having this information, you can easily add more value to your relationship by sharing relevant information or connecting them to others who could help with their current projects.

Second, do you use “offline” rules when deciding who you connect with on LinkedIn? That means that if you would feel comfortable communicating with a specific person at a cocktail party (for example, an executive at your company), you should feel comfortable requesting to add them to your network. If you would never speak to someone in that type of situation, it’s probably not a good idea to ask the CEO to join your LinkedIn network. When emailing someone to connect, always ask yourself, “What would I do offline?”

Third, for many industries and companies, influence matters. If you have less than 100 LinkedIn connections, how are you going to be a brand ambassador in your new job? While this does not mean you should add people to LinkedIn for the sake of increasing a number, it’s important to ask yourself if your current number of connections is an accurate representation of what you want other people to perceive about your professional network.

Assessing Your Network with LinkedIn InMaps

One of the great ways to assess your network is to use a new feature in LinkedIn Labs called InMaps. The InMaps application will create a colorful map of all of your LinkedIn connections and how they connect to each other. Connections with large dots are “super-connectors”- they are connected to many people, and in many cases, a number of people also connected to you. Below is my InMap, which I ran on January 30th and again on February 28th. I was fascinated to see how my network has changed and evolved in just a month. It has also given me a sense of some specific actions to take in my networking activity. Here is how I assessed my February 28 map of 390 connections and hopefully it can give you some ideas of how you could do the same.

 

LinkedIn InMap

1. I like how the map visualizes my trajectory as an entrepreneur. The red (Office of Teacher Recruitment and close supporters), green (other NYC Department of Education staff), and dark orange (Teach for America) clusters on the left are my base and are launching me toward the other parts of my life that I am growing, represented by my Fast Trac Entrepreneurship fellowship program network (cluster in pink) all the way to the right. By March 30th, I’d like to start to see the volume of dots on my map sway more to the right.

2. I had no idea how big my Teach for America alumni network was on LinkedIn. I should really communicate with those people more since we’re all committed to improving education. We should be mutually helping each other and I don’t feel like we do that enough.

3. The green cluster is my network from when I was Director of Project Management at The Princeton Review’s K-12 division. I left the company six years ago, but am still close with most of those people. That being said, I am not sure if they all know about what I am doing these days and I should look at that cluster. I am also not sure if I know about their current projects.

4. The light orange cluster is very small, but all people I have met through Twitter chats since September. I think it’s interesting that even though it’s just a few people, LinkedIn has found them to be influential. When I reflect on how those relationships have evolved over the last five months, that makes sense. I want to see that group expanded in the next month as those people have become my new tribe.

6. The light blue cluster are people from my sorority Alpha Gamma Delta. I write often that college was a transformative time for me, but I have very few people from college or grad school in my LinkedIn network. This floored me. I speak to people from my college days all the time, but socially. If one of them was searching for a job, I would hope they think of me as a professional who could help them and not just a friend. I would like to see where I can make this base more substantial in my LinkedIn network.

7. All of the gray dots are people who LinkedIn can’t associate with a group. They include people in education reform who are not DOE or TFA, recruiters, coaches, clients and others. Over time, I’d like to see some of these dots become visual clusters, especially the recruiter group. I was actually surprised that the recruiters weren’t their own group, but the map helped me see how disparate those connections are. Growing these clusters may take a few months as I network and do more coaching. For the recruiter relationships, I will also pay attention to the big dots on the map as those people can help me network and meet more people.  I’d also like to see clients visually represented, but since they don’t know each other, I am not sure if that is a realistic goal.

Too often, we focus on what’s on our profile on LinkedIn, but not the other aspects of it, like our network. Can you commit to downloading your LinkedIn map every month and making a plan to improve your professional relationships? Let me know in the comments. Also, check back on my progress on my new network goals at the end of March!

Posted via email from The Opportunities Project Blog

 

Achieving Success with LinkedIn Workshop Tomorrow, Extra Resources

Our Achieving Success with LinkedIn workshop is tomorrow at 7PM at one of our favorite places, McAnns, at 3 West 46th Street at 7PM. We’ll have the upstairs lounge to ourselves. Appetizers and networking included.

Hundreds of people received new professional opportunities today via LinkedIn. If you were not one of them, you should be attending this workshop.

Please RSVP in advance on Eventbrite. Friends of The Opportunities Project can use discount code oppsfriend to get 25% off the ticket price and attend for $15.

Here are also three recent articles and blog posts on using LinkedIn that I liked.

1. 4 Essentials for Reaching Out to Strangers on LinkedIn on Careerealism. In the last week, I’ve had conversations with three clients on this very topic. I think this article makes something abstract seem specific and easy and is a great read for that reason.

2. LinkedIn is Changing. Are You Keeping Up? on the Recruiting Unblog. As I’ve blogged before, I get nutty when articles don’t frame LinkedIn as a database and focus on it as a personal marketing tool. This blog post does a great job reinforcing that the point of using LinkedIn is to be found. If you’re not doing what you need to do that, fix it or get off.

3. Creating a Striking Social Media Profile in The Creative Group eZine featuring LinkedIn Trainer and expert Tracy Brisson… OK, this is a complete shameless plug for my interview for this publication. :) It has great advice if I do say so myself.

I also critiqued a job seeker’s LinkedIn profile on the Recruiting Animal’s Blog Talk Radio Show. The job seeker didn’t like my advice- or the feedback from the other recruiters who were agreeing with me. That is the topic for another blog post.

See you on Tuesday!

Posted via email from The Opportunities Project Blog