Please welcome a guest post from my colleague Keith Petri. We’re doing an event next Tuesday, November 9th at 7PM on The Art of Pull: Achieving Career Success with Blogging. Register now!
Keith Petri, the founder of eBranding Me, is a recent graduate of Skidmore College in Saratoga Springs, NY. His studies in business, economics and studio art along with strong passions for marketing, technology and entrepreneurship led him to his current interest in social media and understanding of the new rules of networking. Through his prior entrepreneurial pursuits, recent blogging and extensive networking, Keith has seen the need for educating his peers on creating a positive online presence. eBranding Me is the culmination of his efforts.
Over the past year I have mentored numerous students on the importance of building an online presence. I stress the value of creating and maintaining a personal blog to display their individual expertise in a particular field of study as a method to attract potential employers involved in the industry. Still, time and time again, I hear my students say:
“What can I blog about? No one cares about what I have to say!”
Typical social media experts are known to encourage Generation Y students to post articles and insights about their past work experiences, current events and even book reviews. However, I find myself to be one of only a few counselors to encourage students to add personal experiences to their insights and publish the content on a personal, albeit professional, blog.
With the recent growth in social media, privacy has become a growing concern. And thus, the separation of a young professional’s social life and professional career has become increasingly difficult to manage – sometimes even resulting in termination due to social conduct publicized through an online social network. The horror stories many of us have heard from peers, career advisors and parents have made many Generation Y students weary of building a personal brand.I couldn’t disagree more!
“Transparency has become the new measurement for trust.”
As covered in eBranding Me’s eBook on the fundamentals of blogging, available for FREE download here, personal experiences can allow a reader to truly connect with the author and his or her experiences. The following list outlines some topics high school students, current college students and recent gradates can discuss to intrigue their blog’s visitors.
High School Students
- Personal Hobbies
- After School Activities
- Community Service
- Respond to a Guest Speaker’s Lecture
- Summarize a Recent Classroom Discussion
- Re-post an Assignment for Class (received feedback)
- Attending Networking Events
- Industry Insights
- Adjusting to Life in the “Real-World”
While not every blog post needs to contain a personal experience or insight, allowing your readers to get to know the “real” you will allow them to connect with your writing and respect your work that much more. I believe that Alex Blackwell said it best in a blog post, “the goal becomes how to be transparent while not being excessively personal.”
To see how Keith Petri includes personal experiences on his blog, visit and read some of his latest articles. Furthermore, he features a weekly series, published every Friday morning, highlighting the concluding week’s activities and events through text, images and video called the Weekly Wrap Up