Happy Monday! I wanted to start the week with some housekeeping updates. There’s a lot happening at The Opportunities Project and you should all know the latest.
After almost six months in business, I took some time to look at my data, which included looking at my website analytics and my sales and lead data that I record in my Batchbook CRM (thanks to my friend Michelle Ward, the When I Grow Up Coach, for inspiring me). Based on my analysis, I am making some structural changes to my website so that certain pages convert better (damn you, About page!) and reflect The Opportunities Project’s values and new programs. Here is an overview of some of the changes I’m making.
– Changing and streamlining blog categories
– Adding new coaching programs and solidifying my pricing now that I have a better sense of the market
– Focusing back on events, my biggest sales lead
– Redesigning the home page with content being moved to new versions of the About and Services pages
– Experimenting with some color on the home page
– Increasing focus on my recruitment consulting services (just a little)
– Introducing a store with guides and e-courses for purchase (including some freebies!)
While I’m making these changes, you may see the same photo or content on more than one page while things get moved around. Thanks for understanding. Hopefully, all maintenance will be completed within the next ten days.
One of the changes that I have already made is an updated Promotions page. Here are some quick updates on our current promotions.
– Due to popular demand, I’m bringing back Pay What You Can Coaching (PWYCC) sessions on the 20th and 21st of every month. Apply for one of these slots before they fill up!
– I am officially launching my Referral Program for friends, readers and fans who know people who need a pragmatic and affordable career coach. Join to get 20% of the coaching sale back in your pocket and get your referral a discount.
– I’ve given away three scholarships since I started my business, all to initiatives for charity, and they’ve all been great experiences. I’ve decided I wanted to do my own scholarship program and am launching three of my own on Valentines Day…. because I love you. Awww. Details coming next Monday.
Speaking of scholarships, I also want to take a moment to give a shout-out to the client I’ve been working with through the Hired for the Holidays scholarship, Alexandra Patterson. Alexandra is an aspiring writer and is going to knock the socks off the organization that is lucky enough to land her as a summer intern. Her article Everything You Need to Know about Virtual Internships was published last week in USA TODAY College. Go Alexandra!
Events, Events, Events
I’ve posted some great events on our News and Events page. I’ll write blog posts on each as they get closer, but here are some very quick highlights.
– Two events I’m attending: NYC Social Media Week, Teach for America 20th Anniversary Summit
– Three Events I’m actively participating in: Second Brazen Careerist Speed Mentoring Event, Reach Out Job Search Radio, American Educational Research Association Conference
– Six (!) Events I’m hosting: #TFA20 Tweetup at the Teach for America 20th Anniversary Summit, 12 Career Assessment Steps for 2011 (webinar), a NYC Cocktails and Careers Networking event, a LinkedIn workshop, a Building Soft Skills/Interviews workshop, a social media webinar for schools and school districts
I expect to add three more virtual events and two possible in-person events in March.
I updated our Press page to include a shiny media kit I’ve been working on since November. You can view it on SlideShare or download a PDF version. I also added two really great January 2011 press mentions that made me very proud and happy about the career choices I’ve made this year.
– I was named one of the top five career coaches for serious job seekers by YouTern, a company that commits to matching organizations with talented interns. I was honored to be in such good company.
– The Ladders ran a story on best practices for using Applicant Tracking Systems to improve quality of hire and the system I developed as the Director of Teacher Recruitment for the NYC Public Schools was featured. Kind of awesome.
Questions about these changes and updates? Leave them in the comments.