We are proud to publish the last of four blog posts from The Opportunities Project’s 2011 career coaching scholarship recipients. Meet Darlene Bois, a public relations professional, Toastmasters extraordinaire, and career changer.
Darlene won a scholarship I gave away for my one year anniversary and she chose The Social Proof package. Here is her story about what she learned through our time together.
PS: Want to apply for a 2012 scholarship? Look for the info at the end of the post.
Moving To The Beat of Social Media Drums With A Purpose
Do you have profiles on Facebook, LinkedIn, and Twitter? Well, I was not plugged in for a longtime because I did not think that I needed to be. Guess What? I finally gave in and created a Facebook account but I kept it for a very short period of time because I was not prepared for the content on the walls of those who wanted to “friend me”.
Reluctantly, I decided to have a LinkedIn account after attending yet another seminar where the presenter mentioned that everyone should get on board or get left behind. I felt comfortable with LinkedIn because it was a platform for professionals.
Would you believe that I had a bare minimum basics profile for one year on LinkedIn? Once again after attending another seminar, I learned to get more from my LinkedIn profile and added more dimensions to it. Unfortunately, I was still only scratching the surface.
Little did I know but help was around the corner. I was referred to Tracy Brisson who helped me navigate the Social Media superhighway. Before we delved into the social media, she took the time to ask about my career status and goals which include pursuing a career in public relations. She even looked at my LinkedIn profile and gave me valuable tips to revamp it for branding purposes. Now, I use social media more purposefully and strategically in order to stay connected and share ideas.
Since training, I keep track of my LinkedIn account regularly, I tweet intermittently, and I even have a Hootsuite account. If you are not familiar with any of these social media platforms, do not be alarmed. It really is not as daunting as it seems once you have a road map that contains all the landmarks that you need to pass on the way to your ultimate destination.
Overall, I have expanded my networking capabilities as well as gained meaningful insight via my revamped LinkedIn account and the recent Twitter account that I now maintain.
If I can navigate the social media superhighway, so can you!
Inspired by Darlene? Apply for our Second Annual Scholarship Contest by Monday, September 3, 2012 (Labor Day).